Repeat Retreat

We're quickly approaching fall, then winter is right around the corner. For a large group of folks that means drinking hot chocolate and endlessly shoving snow out of their cars. For others lucky few means exploring the tranquil, stress-releasing realms of a resort. I think people with the means to afford a vacation are still vacationing regardless of the gloomy economy downturn, burdening the demand for designers across the board to deliver a full blown Resort collection (Chanel and Dior I'm looking at you). In addition, Gucci has released their Resort 2011 ad campaign shot by Mert Alas and Marcus Piggott and features male model Nikola Jovanovic and supermodel Raquel Zimmermann. Ironically enough, the same photogs and models produced the Fall 2010 campaign which is feature as a billboard in this Resort ad. 

Frida Giannini has always delivered cool, casual and modern look for Gucci Resort, and this type is not an exception. The brown leather jacket on Raquel to the loose fitting army green safari blouse are just a glimpse of what's to come. I personally love the denim shirt Nikola is wearing on the first shot and I'm feeling the color scheme on the second look. Below, check out the accompanying video of the campaing. As you watch it doesn't it entice you to acquire everything? 

Gucci By The Pool...Again

I'm a huge Gucci and Frida Giannini aficionado. I been following the brand since Tom Ford was the helm of the house and Carine Roitfeld functioned as art director to their ad campaigns, which were arguably as influential as their runway shows (shaved G pussy, anyone?). Fast forward a few years, Mert Alas and Marcus Piggott photographed one of my fav superhotmodels Natasha Poly along with male model Ryan Kennedy for the 2010 Spring/Summer ad campaign. This time around, the approach is still sensual, young and very posh but the raw sexual tension we seen in the past years from different Italian designers have gradually decreased in other to appeal to a larger, more naive consumer basis, and that seems to be a smart step, especially in this fastidious recession. 

The first thing I noticed beside the fashions, were those vibrant, rich hues from the background, which only successfully contribute showcasing the gorgeous designs from Frida. It only makes me want to take a vacation there. I can already picture myself chilling alongside the pool with my Gucci swintruck on, sipping on Sobe and appreciating such great scenery...but now back to reality. The only thing that bothers me a bit is that this campaign brings me nostalgic images from the 2010 cruise campaign. In both campaigns, the models appear to be lounging by the poolside, "rubbing it in your face" the latest "it" bag of the moment. To me, it just feels like a continuation from Pre-Spring, I wished I saw something more radical, perhaps something more bionic, high-tech, that is more coherent to the collection. A shoot by the pool can turn very banal, no?

Regardless, these pictures do exude this upbeat, young-spirited Gucci consumer that Frida has been talking about after her runway shows. And I just want be one of them.

Pictures: fashiongonerogue.com

Gucci 2009 Fall/Winter Ad Campaing

I'm glad to see Gucci moving into a new direction...the right direction, this is exactly what the brand needs, a more seductive Italian rock look with a new luxurious youth-friendly feel. These ads, shot by Inez van Lamsweerde and Vinoohd Matadin, featuring models such as Anja Rubik, Natasha Poly and Raquel Zimmermann, almost bring me back to those moments when Tom Ford was the creative director of the house. The photographs evoke a sense of luxury, but never pretentious, the models look as if they are ready to hit the trendiest club in Milan, Germany or even New York. I love such versatility that enables people to relate with the message being transmitted in a picture, whether its on a paper publication, billboard or any media in general. I love Gucci.

Pixs source: fashionologie.com, models.com