I'm glad to see Gucci moving into a new direction...the right direction, this is exactly what the brand needs, a more seductive Italian rock look with a new luxurious youth-friendly feel. These ads, shot by Inez van Lamsweerde and Vinoohd Matadin, featuring models such as Anja Rubik, Natasha Poly and Raquel Zimmermann, almost bring me back to those moments when Tom Ford was the creative director of the house. The photographs evoke a sense of luxury, but never pretentious, the models look as if they are ready to hit the trendiest club in Milan, Germany or even New York. I love such versatility that enables people to relate with the message being transmitted in a picture, whether its on a paper publication, billboard or any media in general. I love Gucci.
Pixs source: fashionologie.com, models.com