While attempting to find something substantial to write about, I find myself on YouTube, reviewing the Dolce and Gabbana Men 2010 Spring/Summer collection for literally the 50th time now, by the middle of the show I get directed to their new official YouTube channel, which recently served (and still does) as the medium for the whole world to witness their process and behind the scenes efforts towards their upcoming Women 2010 Spring/Summer show. In this case, the DG team uploaded two clips of the making of the ad campaign shoot of the aforementioned collection. Well, if you been a fan of the Italian duo, then you'll know that their ads are unlike others. Their models always seem to be fully charge with lust and sexual appetence, ready to either fight and ripped each other clothes apart or make passionate love all night long. In the past their ads have been considered so racy, to the point that they were banned in a few countries. This time, judging from the two clips, there still seems to exist that raw sexual appeal but it looks a bit toned down, something you feel more comfortable looking at without having some nasty, horny thoughts.
Steven Klein took the challenge to photographed Noah Mills, David Gandy, Sam Webb and Adam Senn in a studio located ironically in New York. The video notes indicates that the shoot was inspired by raw masculinity and Sicilian beauty, and it's logical enough to imply that the camping shoot would take place in Sicily, Italy. But it seems like a studio with a background that suggests a Spanish hacienda would do, and I'm ok with that.
Right off the back the set reminiscences a soft porno movie set, almost. The sturdy male models showing a lot of fleshy goodness look like they are having fun, as well as their assistants, (I'm sure hordes of gays would die just to be presence on the set).The highlights were David Gandy doing push-ups in his black speedos and Noah Mills getting cold water poured on. Can you just say, "Let's get it on!".