writtenafterwards Fall/Winter 2009/10

Japanese people strive for innovation everytime they get a chance to show their craft during Japan fashion week or make a statement when they step out of their house in a crazy costume. writtenafterwards takes that statement very personal by their Fall/Winter 2009/10 collection shown during Japan fashion week. I'm attracted to avant-garde fashion but this collection definitely tops my list. You are most likely to see these looks on a cover of Vogue Nippon than on the surroundings of your residence. I thought this collection was not 100% comercial, but it was sure 100% artistic, original and creative. When you see these looks coming down the runway, it makes you think and wonder the logic behind every look. I almost feel there is a hidden story behind this whole collection that I'm sure most people won't understand, specially those who are not into high fashion or those close-minded individuals who believe America is the only country on Earth. After I did some research, I learned that writtenafterwards is currently designed by creative directors Yoshikasu Yamagata who worked as an assistant with Dior's John Galliano (no wonder they have similar esthetic) and Kentaro Kamai, who graduated from the top fashion school in the world, Central Saint Martins in 2004 and assisted British fashion genius, Alexander Mcqueen in his 2003 Fall/Winter collection. I believe their approach to fashion is completely different from what most designers are doing in Milan or Paris. I admire how they think and communicate what they are trying to say in a few looks and get the message across loud and clear, which I believe every designer should try to achieve through any of their collections. I was attracted by this quote posted on their site which said the following, "We do not regard fashion design as design of clothes, but "human aspect or design of mode" and are suggesting fashion as the communication tool which has point of views of education, society, culture and environment". It's probably something you don't read everyday, but it's a nice deep quote to reflect on, some of the looks below, enjoy...

Pictures: fashionsnap.com